Recently I was reading an article about the radio’s reach during the pandemic and the result was surprising.
There was an increase of 17% in the time people spent listening to the radio and there was an increase in those who did not listen and are now listening. These data are from the site: hermanomota.com.br
According to Hermando Mota, another interesting piece of information is that out of every five listeners, three listen to the radio every day and spend an average of 4 hours and 41 minutes a day on the radio. This data was given from Brazil.
Hermano Mota, reinforces that there was also a 38% growth in the consumption of web radio in the last few months. This information is extremely encouraging and motivating, as it shows us that we are on the right path and every day we need more and more growth in our dissemination through the radio.
The sindiradio also confirms this data and includes data used by an important research guide called IBOPE and says:
Current data, already with the impacts of the new coronavirus pandemic, show that 78% of the population in these regions are radio listeners. The data shows that the radio also reaches all audiences (social classes and age groups) and had an increase of 38% growth on the web in 1 year. Another fact is that the most valuable brands in Brazil are radio advertisers.
The Bible tells us in Romans:
12 For there is no distinction between Jew and Greek, for the same Lord over all is rich to all who call upon Him. 13 For “whoever calls on the name of the Lord shall be saved.”
Israel Rejects the Gospel
14 How then shall they call on Him in whom they have not believed? And how shall they believe in Him of whom they have not heard? And how shall they hear without a preacher? 15 And how shall they preach unless they are sent? As it is written:
“How beautiful are the feet of those who [a] preach the gospel of peace,
Who bring glad tidings of good things! ” Romans 10: 12-15 – NKJV
We have been striving every day to do this by radio, carrying this message of Christ through 7 languages and we always count on your prayers, and your support for us to continue with this mission.
In January 2021 we started two new series of messages with a focus on evangelism.
The first series features lessons created by Gayle Crowe called Encounters with Jesus, which I have translated from English into Portuguese and recorded for our broadcasts. The other series is being recorded by Angelo Souza, he has been talking to our listeners about the different ways that we can perceive the presence of God and how people can know God through the Good News of salvation.
