ARABIC: "What's Going On?" July 2017

Dr. Tony Tadros
Arabic Senior Producer

How Did You Hear About Us? 

Have you noticed that whenever you contact a company for business or employment, they ask you “how did you hear about us?” They would like to know the methods that prove effective in reaching customers and use them more in the future. 

A while ago, a missionary named Georges Houssney conducted a survey among Muslims who came to Christ to find out the factors that led to their conversion. It is interesting to see things from their perspective. (Some respondents chose more than one answer, which explains why the total is more than 100%) 

When asked, “What was the main factor that drew you to Christ?”

  • §  85% cited the love shown by Christians
  • §  30% cited disappointment with Islam
  • §  25% experienced dreams and visions
  • §  15% mentioned the Christian concept of God
  • §  5% cited reading the Bible

When asked, “Before coming to Christ, how was your relationship with God?”

  • §  75% said it was based on fear
  • §  40% mentioned duty and obligation
  • §  5% said they felt they worshipped God
  • (Nobody mentioned love)

When asked, “What characteristic of God means the most to you now?”

  • §  75% God’s love
  • §  15% God’s forgiveness
  • §  15% God’s grace
  • §  5% other

According to Houssney, “This research clearly demonstrates that conversion to Christ is more driven by the positive aspects of Christianity than the negative aspects of Islam. Muslims are primarily drawn to Jesus because of his love and the love of his people…” 

This is consistent with WCB’s approach to programming. We don’t attack anybody’s beliefs. We just present the Good News of Jesus Christ. We share with people God’s love and salvation.  

As the Father has loved me, so have I loved you. Now remain in my love. If you keep my commands, you will remain in my love, just as I have kept my Father’s commands and remain in his love. I have told you this so that my joy may be in you and that your joy may be complete. My command is this: Love each other as I have loved you. Greater love has no one than this: to lay down one’s life for one’s friends.” (John 15:9-13)


Andy Baker, Vice President - Development      World Christian Broadcasting
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